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OP here. Today was a glorious day. Waited one hour and a half before opening, but managed to get my hands on a doll and have Masuda sign on it.
For those who haven't been able to shop there yet, make it quick, because the demands were so high that now it's one doll per person, due to limited stocks.
There's also an art gallery underground with sketches and artworks from the game, and some original drawings which haven't been exposed until now.
Masuda is love, Masuda is life