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It literally was just “hey, that penguin was super popular, we need another starter like that!” and made the artist make a pochama 2.0
Except it’s so painfully obvious and it looks terrible because most of it is just a copy of its predecessor. Even Plusle and Minun at least went for different body types and color schemes.
Other notables
Rhyperior
Tangrowth
Lickilicky
Conkeldurr
Calyrex
Kubfu
Urshufi
Sneasler (fanart often tweaks it to look better)
Yveltal (oven mitts and the most edgelord color scheme ever)