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Consider the following
>This is the final battle of the world's championship, the biggest event in the pokemon world
>the prices for tickets must be incredibly expensive
>so either you are rich or you know the people battling
>dawn is just a normal girl with just enough money to travel camping
so either, dawn saved up a shit ton of money to see ash out of pure love for him, or out of all the people he knows ash considered dawn the most important girl that had to be there to see him