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It would be weirder if they weren't setting her up for something. I think instead of a full villain though, they'd probably go one of two ways
>She is fully taken over by the 3rd legendary's consciousness and the Geeta you see in the game is not actually "her"
>She's trying to push Paldea towards an "evolution" of some kind and while her goals were initially noble, the 3rd legendary's power and her use of it leads her to some morally questionable decisions.
It's obvious that she's connected to the third legendary, given her Glimmora as an ace and the Terra Blast TM as a gift. GF hasn't written villains for the sake of being evil villains in a while now (even Volo had a "sympathetic" backstory to sort of justify his actions whether that worked or not.)
As an addition I do also think Larry is both working for and against her, as she's oddly familiar with him (in the Japanese version at least) and Larry gets saddled with a lot of responsibility that indicates some level of competence (besides his double work, he's notably the gym leader probably responsible for guarding the Zero Gate).
