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Pokemon won due to having a more easy to understand concept that appeals to more kids just imagine you are a kid who never heard of them
Digimon
>you have to be a digi destined kid
>so you can go to the digital world
>in an adventure with your digimon partner that chose you
>so you can go save the digital world together
>also you digi evolution just kinda happens and then revert backs
Pokemon
>Anyone can be a pokemon trainer
>you choose your pokemon
>you can have as many as you want you can catch em all
>you can become a pokemon master or just do whatever you want with your pokemon and friends
>your pokemon evolved now he is stronger
So maybe digimon was for higher IQ kids but we are talking about mass appeal here if the kid who likes digimon sees all of his friend trading pokemon he will start playing pokemom too
Also 150 pokemon vs like 70 digimon i guess and the main digimon all are just a little blob in their baby form