>>38293057They give you an hour after the event to evolve them for the special move.
Use this time to mass-trade fodder you caught during the event with people looking to do the same. Get luckies with good IVs, evolve them.
Even better, see if you can get one of your best friends lucky in the days coming up to the event, and arrange a lucky shiny trade.
Seriously, take advantage of the community aspect of the game too, being part of a local network of players does a lot of good.