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>read pokemon guides
>go to pokemon websites
>watch the pokemon anime
>play pokemon on gameboy or n64
>buy pokemon tamagotchis
>trade pokemon cards
>get pokemon cereal and poptarts
>have pokemon birthday parties
this franchise was a lot of firsts for some people, you really can't comprehend how world changing it was to grow up around that time. No other multimedia franchise did that before, and they still haven't ever replicated it again.