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I'd be a mid-tier Gym Leader who specializes in Ghost types. I give out the Phantom Badge and the TM for Shadow Ball.
The Gym is a haunted mansion, and you have to explore it and search for three keys to open the doors my room. Along the way, my Ghost types will try to trap, scare or chase you. Gengar will make a maze of floating furniture, Lampent will make you follow its flame out of a dark room, Duskull will chase you until you find a place to hide, and Frillish will lock you in the washroom until you find its hiding spot.
When the Gym isn't being used for challenges, me and my Ghost types turn the place as a fun, tourist trap. Think the Haunted Mansion ride. It's meant to help kids have fun and learn not to be scared of Ghost types, so it's very family-friendly and goofy.
