>>44409496This, brand loyalty for pokemon is very high. Especially in the west. Yokai Watch was a fad, but its success was because they are appealing another audience. I have talked with some kids (8 or 10 yo), and they says things like "pokémon is nice, but is for old people", and Yokai Watch was enjoyed mainly for kids.
And things like this
>>44405826 are because that, kids find very funny this kind of humour.