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Besides what OP said, I feel that the only Pokemon I see with things this generation are with the Starters and legendaries as always, but also just the Mega Evolutions. And by mega evolutions, I mean Charizard X and Y merchandise.
Seriously, it's just a big marketing campaign for about 8 Pokemon. XY had some good designs, but they barely capitalize on them. And they're fewer in number to begin with, it feels like the kind of isn't any new Pokemon.
Has anyone here actually seen any marketing with Barbaracle, Dragalge, Heliolisk, Hawlucha, or Malamar? Maybe once in a blue moon, but it's as if they're trying to make the new Pokemon forgettable.