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I miss all the merch. as a pre-teen i could barely afford what i could get at TRU's and such. then i lived in Manila for a while and they had dedicated pokemon stores and large walls of moncolles and such. These days, we're lucky if we find anything at Target. I also miss all those times it had a great public presence in stores like the Snap stations at Blockbuster and the link cable promos at stores like EB Games and Sam Goody. imo pokemania died at Gen 4 where it was just a (stagnant?) household name, like the Simpsons or The Beatles or something. Gen 5 even did mall tours, which i missed, but it still feels like america doesn't care about a game based on its own country.