>>31029830Not really. It's a simple process: you get a bunch of kids who like pokemon, show them a bunch of pokemon designs you haven't released yet, then ask them which is their favorite and why they like it. GameFreak then takes the answer with the most "because it's cool" answers and tries to market that because it's been shown to be the most popular among the test groups. There's nothing artificial about it, people responded to it positively and therefore that is the one you need to sell. Is this always accurate? Is everyone going to like it? Of course not. But it's better than waiting for 6 months AFTER the release to see which one is the most popular and then start trying to figure out merchandising and promotions and all that shit.
