>>43690311Yes and no.
Gamefreak is definitely intentionally trying to make more appealing and marketable characters. They know that there is the waifu and husbando market who will buy merch. The emphasis on story the last couple gens had has aided this angle as well getting people more invested in the humans.
I do not think they are screwing over the Pokemon aspect intentionally. They market specific Pokemon like Mimikyu and Rowlett, it's just they have clearly exhausted themselves on designing them. and are dry for ideas. The main push will always be for the Pokemon though.