>>45601689This is just spit balling, but what I think women enjoy are casual displays. Showing off your bulge or massive pecs is a bit too much in their faces. If you look at otome games, most of the guys are dressed well and cover themselves up. They can be muscular, but it's not a requirement. The main emphasis is on their faces and their sense of style. They're also masculine, but they're masculine in a pretty way, unlike how gay dudes like hyper masculine looking dudes with chiseled jaws and bulging muscles.
This obviously doesn't account for every woman's taste, but well dressed pretty boys seem to be one of the most popular archetypes among women.