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If you don't play with nuzlocke rules,you're doing it wrong.
I mean, why the fuck would anyone want to play a game that a 9 year old could beat blindfolded? At least nuzlocke adds some semblance of challenge, and you can customize your ruleset to your liking.
The new games are going to get even easier and sure as hell won't have challenge mode. Who wants to be bored for 40 hours breezing through the easiest game ever?