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Because they feel like it establishes a better connection with the Pokemon themselves, when it so obviously is a coin toss on doing just that. Nuzlocking as a whole doesn't work unless it's for things like Fire Emblem, which are built on that kind of thing with generics and the like. Here? It's a bunch of cuddly animals doing animal things with superpowers that are built to be cute and cool, and not this 3edgy5me shit based on 'MWAHAHAHA I MAED IT DARKER GAIZ I AM WRITER AND FUNNY PERSON'.