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To focus the argument a tad, people here aren't mad exclusively at the gimmicks or GFs tendency to add/droop them each game. They're mad these gimmicks are prioritized over basic improvement to the game. Gamefreak has consistently been 5-8 years behind everyone else in terms of all aspects of game design and programming despite making cash hand over fist with one of the most profitable brands in the known world. Their staunch refusal to use a tiny bit of that enormous wealth to hire some good workers means that every shitty gimmick they add is taking all of their pitiful unqualified manpower to pull off and therefore causing the overall game quality to suffer and stagnate, causing a kneejerk reaction towards the shallow gimmick for cockblocking potential improvement for the sake of silly giant raichus.