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3. Discovering that Pikachu is the best Pokemon
This is a discovery that not everyone makes. Countless people live and die without realizing the simplest of truths.
Pikachu isn't just appealing to people who don't actually like Pokemon; Pikachu represents everything that Pokemon is about. Liking Pikachu correlates perfectly with liking Pokemon. Pikachu is the face and representative of Pokemon. Pikachu isn't just something that is merely a marketing or advertisement tool; delving deeper into the series shows that Pikachu represents every aspect of the franchise and embodies what Pokemon has always stood for and will always stand for.
