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>mfw the FAQ tries to justify paid service
The Poké Transporter app could totally be free app that you could use just to transfer to X and Y. You could plug in your B/W version, deposit Pokémon to the Transporter app, then swap to your X/Y cart and have them uploaded.
Why can't we just do this? I have zero plan of using the online storage but I really want to transfer my guys up to X/Y.