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I don't really see myself gym-chasing for very long.
The reward is paltry compared to the effort invested; if you really wanted coins you'd probably save money by just buying the coins and saving on gas/travel time. But the shop stuff is overpriced anyway.
I think I'll be taking it easy on this game, I'd rather not burn out trying to keep up with 10 gyms every day.
Now if only I could find a goddamn Growlithe.