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I know furfags like it but I feel like most other people forget it even exists. You can tell they were trying to make yet another Lucario clone after their first attempt at trying it with Zoroark failed, but I would blame its unpopularity largely on the fact that they decided to make it a mythical pokemon for some reason. A lot of people don't play through the games with legendaries or mythicals to begin with, but a vast majority of players won't even be able to get one legitimately since its locked behind events. I know this problem extends to most mythicals, but considering it looks like an edgy shonen character you would expect it to be at least somewhat more popular than it is.