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It's a tie between...
>"we stopped putting Battle Frontier in because kids are more interested in playing on their cellphone but also we made Pokemon Let's Go because most kids don't have cellphones :^)"
and...
>"we try to start from square one with each gen and ignore anything that may influence the next one (let's just glaze over how gens 5, 6, & 8 had a nearly identical backstory involving a king or two monarchical siblings overcoming a transgression to stop a vague cataclysm)"
You can whine about nu-pokemon being too easy but at least you can rotate your team or stop grinding. The only thing you can do about gamefreak rehashing story beats and dropping great features is replay the old games.