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Gotta comment on this one. This is the problem, you shouldn't have people behind the scenes of a game, same goes for movies, books, toys, etc. that have zero interest in the franchise/product. This will make me sound like a huge effing dork, but I guarantee I'd be able to name a hell of a lot more Pokémon in 30 secs. I'd say Masuda liked Pokémon at one point, I hope at least, but he clearly has no interest and just treats it as a job, not the fun and extremely lucky opportunity that it is. Sorry for the ramble. I adore Pokémon so much, it's criminal what's happened to it.