>>45276124I think it's due to the inherent reverence we as humans give fire. The old meme of it being wildly destructive, yet also provider of warmth and light in the cold and dark as well as the discovery of cooking, which enabled us to further develop. The Fire starters tap into this, the embodiment of one of the most destructive forces of nature, yet at the same time, all depicted as bonding with the trainers who invest in them, see past the danger as it were to see its potential as early man similarly stopped running from fire to borrowing its power for his own ends.
Doesn't hurt they're 5/8 for fuggable Fire starter designs either.