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Casual fans who only care about the 90s were the prime target. X & Y’s marketing completely revolved around member berries and sparked the genwun resurgence that exploded with Pokemon Go a couple years later. They tried a different direction in the late 2000s, casuals hated it and were especially pissed that Mewtwo was snubbed in Smash Bros. Brawl for a modern furrymon, and there was a huge outrage from nostalgics pissed over “gen 1 erasure”, so they overcorrected and now gen 1 is everything you see in the marketing. They’re terrified of leaving that bubble when milking Charizard is all they need to do now.
You could easily call XY “Pokémon: The Force Awakens”
