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Building off this with a different studio, NOISE which suffered a similar bad fate like Genius. NOISE was made by Kouji Kenjou, a watch maker turned game developer, who was the creator, director, and producer of the Custom Robo series. NOISE became part of several companies that was created out of the Marigul initiative, a company (now defunct), that was made by Nintendo and Recrut, to help fund more games to support the consoles. After Marigul, it existed as a third party entity with an exclusive contract to Nintendo supporting its existing ips as a second party dev.
Noise had originally 10 employees who wanted to make PC games before switching sides to developing for Nintendo. Their first game was Custom Robo for the N64, which was so successful that it was launched in China for Nintendo's IQueplayer, also doing well. Each of their Custom Robo games did exceptionally well that even one of Yamauchi's favorite games for the N64 was Custom Robo. Unfortunately, things turned grim for Noise once Yamauchi left as well. After Custom Robo DS, Nintendo broke the contract with NOISE, saying they aren't interested in Custom Robo. Kouji tried multiple times to support a sequel with Nintendo denying them every time. He even approached them to do any of their other IPs and Nintendo's excuse was that others were working on them. Slowly, the team started to leave one by one since no projects were coming in and they had literally no income. Kouji attempted to save his team by finding another publisher for support in 2009, Bamco, and made Go! Go! Cosmo Cops!. Unfortunately, while releasing in PAL regions, Bamco cancelled the Japanese release. As a consolation, they allowed them to work on a Katamari puzzle shovel ware called Korogashi Puzzle Katamari Damacy. The team at the time had 16 people, down from the original 50 during the CR series development. Kouji left to make his own studio making mobile mini game shovel ware, which failed.
Continuing next post 1/2
