Several months ago, a user of Smogon/Pokemon Showdown (Paycard) snaked some dude in a ladder battle and stole his ladder points, which apparently led to some drama:
https://replay.pokemonshowdown.com/gen7anythinggoes-664867561Recently, Smogon was hacked by the same guy who deleted the Despacito + Adele songs. The hacker and affiliated people found out that Paycard is a black called Kiante Sterling, and found his Facebook page.
People have been circulating this on Pokemon Showdown ever since:
http://g1.addtext.ft-uc.com/MjAxODA0MTI/addtext_com_MTgwODQ0MTAyMjg.jpg