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>Does it have merch?
No
>Is it competitively viable?
No
>Do you wish it got more treatment?
Omly in the games, its evolution got good treatment in XY.
>Have you used it on an ingame team?
No.
>Have you used it competitively?
No.
>Why do you like it?
Because it is cute and its Shiny form is better than most Pokémon.