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Gonna repost from older thread giving a rundown of merch:
USUM News:
We're getting USUM news before August 9th,
possibly before August 3rd
They're going to reveal a slew of new mystery figures of merch on the 9th, one figure from Banpresto, one from Tomy, and one mystery
In the past, these mystery figures have been big reveals like Hoopa and Magearna
Since GF like to do worldwide reveals, we can assume they'll launch the first trailer of USUM around that time, featuring the new form that will be in the merch the following day/week, this also matches up with the time frame that GF and Nintendo are free to advertise USUM without competition from Splatoon 2
One possibility is that it's going to be a new form of Lycanroc, as the anime is airing a Rockruff episode on the 3rd, with both forms already in use by 2 important characters,
And in the past, they've used the anime to promote new forms like Mega Mewtwo and Mega Charizard
We can also assume they'll reveal a trailer sometime before then, which matches up with trailers released for Sun and Moon (August 1st, reveal of Alola Forms, Z-Moves and the Island Challenge) and ORAS (August 8th, reveal of Mega Metagross, Salamace, Altaria,etc.)
This also lines up with the hype cycle of Black and White 2, who had only 3 months in between the first trailer and release
