>>57242590MSRP is Manufactured Selling Retail Price. The company that makes the product right where it comes from states that wherever the product ends up through distribution, that it should be at MSRP or maybe under MSRP. they set MSRP to prevent corruption of distribution and of retailers. if TPCi says that an ETB is valued at 50 dollars. what they are saying is that if you want to pay for this product you have to pay us all back for the materials, labor, transportation and housing of the product. it costs pennies on the dollar to make Pokémon cards, but it costs a lot to house and ship them. thus, TPCi states that to pay back everyone and the material costs you must spend 50 dollars. but it shouldn't exceed this price. for if it exceeds this pricing, then there is trickery, swindling, middlemen and scalping afoot.