>>58825487For non-spics, self-insertion. Ash is such a nothing character that it makes him extremely easy to project themselves onto, and thus the shipping discourse becomes more about how much the shipper wants to hook up with the character being paired with Ash.
For spics, severe mental illness and a misguided belief that Pokemon is a shonen anime following the Dragon Ball formula where the hero, at the height of his journey, will get the girl who's crushing on him, which is why most spics believe in Amourshipping (Ash and Serena).