I don't get it either. The pokemon designs are lackluster at best, the region has too much water to ever be fun, the gym leaders are forgettable, the rivals are laughable, the evil team is just pathetic no matter which version (Team Aqua plans to.. what, grow gills? Team Magma plans to become camels?)... The entire experience is more irritating than fun. I'm hoping a remake might fix a few of the problems and make it at least playable.
We can all agree it's still better than Sinnoh, though, right?