Does anyone else think Serebii even enjoys pokemon games anymore, or is he simply running the site because it generates money?

It must suck to pretty much know everything about a game, hardly have time to play it, be forced to get roms 1 week before launch and hack the shit out of it revealing all the secrets and taking the enjoyment out of the discovery and exploration of the game all in the name of beating other sites to "breaking news" tidbits

I've been following his site for what seems like ages, and I don't think he's ever sat down and truly enjoyed a pokemon game.