I find it a little funny with the anti-murica comments running around on the internet for this promotion. In the grand scheme of Pokémon history, America has gotten very little exclusives over the years. And this isn't even that grand in the broader spectrum. The codes we obtain have only given little pictures of Pokémon and a free ringtone or phone alert...not a big deal. And the codes unlock a sweepstakes entry. But that in mind, so very few of us will actually win anyway. UK and other countries got many exclusive consoles or content that never made it to the states. They are trying to gather more followers in the US. If I'm not mistaken, as big as Pokémon is, I'm certain it isn't as HUGE here as it used to be.