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>Gamefreak should get rid of the majority of its design team and replace it with a new, younger group of people. I feel like they've lost their touch, run out of ideas and they need fresher insight.
While I don't exactly agree you are on the right track, they just need to chuck virtually everyone out and find some professional artist and graduate artist regardless of age or nationality that actually produce good shit.
Afterward they can hire a couple of history majors who know how 2 different cultures and make proper themes and personalities.
Then once they hire on whoever they choose gamefreak needs to make them design several hundred creatures and axe 99% of them and keep the top 1%. Then make several hundred more designs base of the 1% and axe 75% of them and allow those to make it in the game with some surplus that carries over to next gen.
While I'm not exactly sure how gamefreak goes about their process for creating pokemon all I know is it can't be too rigorous if they allow those Dr. suess fairy type rejects and sub par final evolutions for the starter pokemon.
Seriously it's like they stop at the legendary pokemon and phoned in the rest to some shitty outsourced design studio which after finishing gamefreak made a quick change here and there and called it done.