In the Generation I games and Pokémon FireRed and LeafGreen, in the Copycat's room there is a television connected to a Super Nintendo Entertainment System running "A game with Mario wearing a bucket on his head!", referring to the Japan-exclusive game Mario & Wario, also developed by Game Freak.
In the Generation I games and Pokémon FireRed and LeafGreen, Hiker Eric in the Rock Tunnel makes a reference to the song Hit Me with Your Best Shot by Pat Benatar, saying "Hit me with your best shot!" prior to battle, and "Fired away!" after being defeated.
In the Generation I games and Pokémon FireRed and LeafGreen, PokéManiac Ashton in the Rock Tunnel makes a reference to Mobile Fighter G Gundam, saying "Pokémon Fight! Ready, Go!" prior to battle. Official Gundam Fights in the series began with both participants declaring "Gundam Fight! Ready, Go!"
In the French localization of Pokémon Crystal, the Wise Trio are named Ken, Shuu and Raoh, referencing the manga Fist of the North Star.
In Pokémon FireRed and LeafGreen, the television has two references depending on which gender the player chose. If the player chose male, the TV says, "There's a movie on TV. Four boys are walking on railroad tracks. ...I'd better go, too." a reference to the film, Stand by Me. If the player chose female, the TV says, "There's a movie on TV. A girl in pigtails is walking down a yellow brick road. ...I'd better go, too." a reference to the Wizard of Oz film.
