I know how you feel OP
Brawl launch was littered with all sorts of fedora fags, neckbeards, and tourneyfags. They all kept screaming "We like Dike, We like Dike!"
My friend dragged me to the godawful Borderlands 2 launch, and it was full of the above minus the tourney fags, as well as 12 year old cowadooty kids. It's just not fun. A HUGE neckbeard even came in just to snag a Mists of Pandaria cut out to bring home.
He put it half into his truck and the other half was sticking out the passenger window.
The experience of a midnight release is not a good one. Surrounded my spaghetti and fedoras.