>>17832023You make your product durable as fuck, this causes people to recommend your product.
Those customers will come back
You use that capital to make good games for said product keeping your customers busy and buying while you maintain good customer relations giving them more incentive to come back and buy more.
You then pour money into making a better console.
Brand recognition will cause existing customers to come back and recommend more gaining you more money.
Rinse,repeat.
It's a race against time, and you don't have to put out a shitty product to make a product