>>18850279There's not so much about knowing how to make it work. Ray used Wigglytuff for what it's good at, and tons of nips did the same before.
You might be familiar with Bisharp's (and other's) Defiant, which raises Attack every time one of your stats gets lowered. Competitive is just like that, only for Special Attack.
In OU, Defiant is popular because Defog is a common move. In VGC, Intimidate is a popular ability that lowers Attack. Both trigger Defiant/Competitive. However, because the most common stat drops in VGC are to your Attack, you only net a +1 with Defiant most of the time it activates. It takes no genius to choose Competitive over it, as Special Attack has less common ways of getting lowered, so you almost always end up at +2.
Competitive is just an extremely good ability where there's Intimidate for Mega Mawile, Mega Manectric and Scarfmence everywhere.
The only special thing Ray did was not to go lel le ebin shitmon on it and recognize what it's good at. Oh, and build his team to defeat copycats of his former regionals spreads.