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http://www.gamespot.com/articles/pokemon-director-explains-why-series-is-becoming-e/1100-6422945/

>"For example, if after Black and White we came out with a grey, people would have been expecting that," he said. "Same thing with X/Y and having a Z straight afterwards. So we're always just trying to surprise people."

so this basically confirms the next game isn't going to be called Z since Masuda namedropped it, in this article it's also explained why the games are being made easier