>>21595821They represent very different roles, hence the different styles.
Archie and co. look like a relatively unorganised group of ruffians, which suits their role in the story
>hurr durr let's expand the sea!!1!Maxie and co. look more organised and cultist (except for the admins, there is no hope there), which suits their role in the story - it's less retarded than aqua, but still an insane, cult-like thing.
tl;dr:
>>21595922 
