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Sometimes the design just sings to you, like the Chandelure line for me. I knew as soon as I saw Litwick, before we knew stats or even English names, that I was going to train one, name it Wicky, and that we were going to be bros.
Other times it's when a surprising Pokemon always gets you out of a pinch. I once had an unusually lucky Crobat who pulled off flinch and confusion bullshit left and right. I was so fond if it that I nicknamed it and made it the star player of my team.