>>26456881In the context of OU it would make a difference. It has perfect neutral coverage with just STABs but remember that Ice Punch is a 75 BP attack. Having Play Rough at 90 BP means you now beat some bulky sweepers that tend to be able to boost on you like M-Altaria.
252 Atk Mega Lopunny Fake Out vs. 0 HP / 4 Def Mega Altaria: 63-75 (21.6 - 25.7%) -- 1.2% chance to 4HKO
252 Atk Mega Lopunny Ice Punch vs. 0 HP / 4 Def Mega Altaria: 156-184 (53.6 - 63.2%) -- guaranteed 2HKO
252 Atk Mega Lopunny Play Rough vs. 0 HP / 4 Def Mega Altaria: 188-222 (64.6 - 76.2%) -- guaranteed 2HKO
Altaria gets knocked down to 76% HP after Rocks, the exact max roll of a Play Rough. With Fake Out that's a guaranteed kill. It's just stronger, better coverage.