>>26639849That doesn't answer the question though. Why would any animation studio pay the lisence holders to make an anime if it's only to advertise the original product?
Sure, a lot of anime tries to advertise, but mainly their merch. Like figures and shit derived from the anime. You know, stuff that the animation company will get a decent economical share of. There is nothing to gain economically for an animation studio by advertising the source product, that's usually just a bi-effect.
