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Here's a good example of a well designed ugly Pokemon. Kyurem is supposed to be the pathetic shell of the Original Dragon after Reshiram and Zekrom split off and many of the design choices reflect this.
>similar face to Resh/Zek but completely inelegant
>>no pupils, "hair" reduced to sharp, garish icicles, face obscured by a sort of mask thing
>wings are the complete opposite of majestic, asymmetrical, and appears to be broken off at the tips
>arms are disgustingly skinny
>is constantly hunched over in contrast to Resh/Zek who stand tall and proud
>>probably due to it's skinny neck not being able to support its head
>failed abortion of a motor tail that very clearly doesn't work
With Kyurem, it's very clear that it's meant to be horrible looking and each aspect of its design is clearly driven to reflect its sad state.
Now Bruxish does not have the liberty of having surrounding lore to aid its design, being literally my mom's fish and all, but you can still have a good uggo-fish design by focusing the design on one or two features that create the most amount of ugly. In other words, you don't want to go hogwild and throw in as much bullshit as possible. You'll make an unholy abomination of sin against God, yes, but it'll be an unfocused mess of a design too.
I'm not gonna analyze Bruxish's design bc this post is long enough and I'm lazy
