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Because he's the same as every Anon. Someone who started out as a dumb kid and, instead of moving forward with their life, growing and developing, he's fucking up, making the same mistakes over and over again and can't get anything right even after all these years. People wanted Ash to win for some sense of vindication for their own failed lives, and his defeat just further cemented the fact that no, they're never gonna get it, at least not through this piece of shit show.