>>28064723That... proves literally nothing. Just because your little sister doesn't know anyone who watches it does not mean that it is marketing to the group that you claim it's marketing to.
It's on fucking Cartoon Network, man. They're notorious for bastardizing shows specifically to market them to the edgy meme-loving kiddies aged 9-13. SU is no exception.
While the show may have a substantial amount of tumblrina fans, it's not marketed to them. They just latch onto it and rub their trans-shit all over it because it has one small concept (one that's relatively insignificant to the story, in fact) that they approve of, kind of like Undertale.