>>29260354The genesis of the strip was "a conscious effort to come up with a good, marketable character," Davis told Walter Shapiro in a 1982 interview in the Washington Post. "And primarily an animal. … Snoopy is very popular in licensing. Charlie Brown is not." So, Davis looked around and noticed that dogs were popular in the funny papers, but there wasn't a strip for the nation's 15 million cat owners. Then, he consciously developed a stable of recurring, repetitive jokes for the cat. He hates Mondays. He loves lasagna. He sure is fat.
The model for Garfieldwas Charles Schulz's Peanuts, but not the funny Peanuts of that strip's early years. Rather, Davis wanted to mimic the sunny, humorless monotony of Peanuts' twilight years. "After 50 years, Snoopy was still laying in that dog house, and rather than getting old, it actually has the opposite effect," Davis told the Chicago Sun-Times last year during the press blitz for Garfield's 25th anniversary. "It says to all of us, some things in life can be counted on, they're consistent." In In Dog Years I'd Be Dead, a book to commemorate Garfield's 25th anniversary, Davis calls the Peanuts licensing machine "a template that I could apply to Garfield." In his very first week, Garfield aped Snoopy by declaring, "Happiness is a warm television set."
