The writers feel the need to make Ash lose in EVERY FUCKING LEAGUE and make it seem it's ok, well it's not, at all! In this Generation he actually looked like he was going to win since he arrived to Kalos, they made him look so boss, they even gave Ash a new form to evolve with his Pokemon, one that we still don't even know of! "Bond Phenomenon" AND the giant Rasen Shuriken(I like to call it that) and for what, so he can just lose in the end? This was just a big middle finger to the fans who've watched Pokemon since the get go and getting us all worked upand making us think he'll actually win, but nope. We got to give the kids the message that it's ok to lose and to never give up, if they want to impart that message then call John Cena or tell them to watch him. Some people forget that this is aimed for kids, and I fully understand it, but I've been a fan since Gen 1, since it all started. Ever since then all I've been seeing from Ash is loss after loss, years after years, except the win he got from the Orange Islands which some people are considering that a fluke, they can call it that but I could care less, he still won and guess what? He STILL went to Johto, just cause he wins doesn't mean he can't go to another region, he can!! But no, let him lose yet ANOTHER fucking league, all they did to make him look strong was pointless in the end, unless, and there's a big UNLESS they're going to redeem him or something, but at this point I don't know for the life of me. My opinion on the matter is that the writers just want to milk the franchise as much as they can until it goes dead, which I don't think it'll happen until a long while.... You can't blame them, if you had a product that almost everyone likes, wouldn't you want to get as much profit from it as possible? All I want is for them to let Ash win for fucking once and let him hold that Pokemon League trophy, is that so difficult??