>>32519561Firstly, they shit as movies and a lot of critics typically grade based on merit/actual structure, which is why a lot of the "boring" (read:literary or documentative) movies receive great ratings.
Secondly, many raters and institutions HATE movies that exist to promote a product or product franchise, to the point that even highly rated ones such as The Lego Movie are outright refused consideration at all for any type of award or movie based praise by film institutes.